All these years, NIKEiD has allowed people to customize sneakers to their exact specifications for performance, fit or style. And now, we're bringing it back to the runners; by giving them sneakers that represent who they dare to be.
NIKEiD Sprint container stores will found in parks and jogging routes all over the world. There, runners will be encouraged to sprint after downloading an app to measure their live stats like running time, distance, and heart rate. The data would be used to generate Sprint Patterns, textures that are truly unique to each runner.
And that's when NIKEiD comes in. Runners will be able to apply NIKEiD shoes with their chosen Sprint Patterns — marking their excellence one pair at a time.