American Express
Employee App
reciation Day 
The Ask:
American Express is out to be the champion for corporate employees by creating a central rallying cry around Employee Appreciation Day that brings real change to the modern corporate culture on March 6th, 2020 in four different cities; New York City, Boston, San Francisco and Chicago.
The Approach:
Often to show gratitude for a friend, someone will say “it’s on me” when grabbing drinks or food. We’ll tap into this behavior by creating an "
It’s On Me Kitchen" inside the office where visitors can pick up coffee and food that are “On American Express.”
The catch is that guests will be served a pair of everything so that they can pay it forward to a colleague or friend. The packaging on one of the items will have a message of thanks from American Express to the visitor, while the second item will have a prompt for that person to write a note of appreciation on it before sharing. To continue the messaging that American Express helps people pay it forward, everything in the room, from the furniture and decor, will be set up in pairs.
New York City: Grande Central Terminal at Vanderbilt Hall​​​​​​​
Boston: South Station
San Francisco: Ferry Building
Chicago: Union Station